Not only does the new Barbie represent a woman with visual impairments, it also has features that allow for accessible play
Mattel’s newest Barbie has accessories never before seen on any of its fashion-forward dolls before. Along with chic sunglasses, the new blind Barbie comes with a red-and-white cane with a marshmallow tip to help her get around.
Designed in collaboration with the American Foundation for the Blind, the new blind Barbie was made to be as authentically and respectfully representative as possible. The doll’s eyes look slightly up and out in the often distinct gaze of blind people, and its elbow articulations allow her to use the cane comfortably.
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Furthermore, the new Barbie's vibrant and textured clothing—a satiny pink blouse paired with a ruffle skirt—offers tactile interest to children with visual impairments. High-contrast hook-and-loop fasteners on the back of the top and an elastic waistband on the skirt make outfit changes effortless. Last but not least, Barbie’s packaging includes ‘Barbie’ written in braille.
Mattel’s brand ambassador for blind Barbie, UK broadcaster and disability activist Lucy Edwards, expressed her profound connection to the doll. ‘‘When I was younger, Barbie didn’t look like me, but now she does. Blind Barbie is a cultural moment,” Edwards wrote in an Instagram post that is part of the launch campaign.
Edwards, who lost her sight due to a rare genetic condition, emphasised the importance of representation for people with disabilities. “When you’re growing up, the more people that look like you in the media, the more you believe that you can accomplish your dreams. If you see yourself represented, then your disability isn’t the elephant in the room or the taboo topic that shouldn’t be talked about. It suddenly means independence, ability and freedom.”